UBER Futures

#UBERMISSION

In addition to providing an overwhelmingly superior solution to taxi services, UBER has also leveraged some real life situations to spur growth, which Kalanick refers to as “accelerants.” These accelerants indicate a concentrated, temporary need for UBER’s services. These include:

1.                             Restaurants and Nightlife
2.                             Holidays and events
3.                             Weather
4.                             Sports

Each of these factors makes driving yourself problematic at best, and cities in which they coexist are especially receptive to UBER’s services. UBER focused on executing in cities where those problems are near constants to drive accelerated adoption. For example, In Chicago—a city with great nightlife, intense weather, and tons of sporting events —UBER’s initial viral growth was double what’s typical for them.